Hi, I'm Ivan! 👋

I approach my work pragmatically blending creative ideas with practical steps to achieve tangible outcomes. I believe that getting products earlier on customers hands is the best way to learn and iterate on improvements as insights come to light.

One of my core tenets is posing thought-provoking questions and championing streamlined solutions throughout the design journey. By examining scenarios, drawing inspiration from other sectors, and analyzing hypothetical situations, I help my team and myself gain comprehensive insights into a diverse set of challenges. Prioritizing minimal viable solutions allows us to strike a balance between future design aspirations and current business requirements.

Furthermore, I support my colleagues by linking concepts and encouraging them to explore different perspectives. I place great importance on company values and use them as a compass for decision-making.

In my role as Head of Design at Aerlytix, I lead the design efforts, addressing complex business problems and collaborating closely with project managers and executive stakeholders. I establish design principles that influence every aspect of the company's design and branding, while also spearheading marketing and communication initiatives. Additionally, I create operational processes that support our creative vision.

As a Senior Product Designer at Stellwagen Group (before spinned off as Aerlytix), I bridged design with C-level executives to guide the strategic direction of our products, ultimately shaping the Analytics Suite core products for Aerlytix. I fostered a design-centric culture within the company, leading design reviews, sprints, and critiques. My contributions included implementing product market fit research, building a comprehensive design system library, and coding parts of our design system.

At CurrencyFair, I specialized in UI/UX design and frontend development, ensuring responsive design across web and mobile platforms. I created prototypes and wireframes, established style guides, and optimized user behavior through various analytical tools. I also conducted usability workshops to enhance user engagement while mentoring and onboarding designers on to the company.

In my role at Hostelworld, I led the UI/UX design for mobile sites and apps for both Hostelworld and Hostels.com. I worked closely with product heads, project managers, and developers to create intuitive and engaging mobile experiences. I organized design critiques and sprints to validate ideas and improve designs, while also mentoring designers on system settings, Git usage, and cross-platform compatibility.